Katherine Hardwick

Marketing Leader in Brand, Place, Community & Innovation

Career & Leadership

Career Experience

Detect-ION

Chief Marketing Officer
Jan. 2025-Present

Downtown Vision, Inc.

Vice President of Marketing & Research
Oct. 2016-Nov. 2024

Marketing Director
Dec. 2011-Oct. 2016

Marketing & Events Manager
Feb. 2009-Dec. 2011

The Predator Group

Marketing Coordinator
Oct. 2008-Feb. 2009

Burdette Ketchum
(Now High Reason)

Account Coordinator
Feb. 2006-Oct. 2008

Ecisive, Inc.

Project Manager
Jun. 2005-Feb. 2006

Professional Development

Leadership Jacksonville
Class of 2020

Class of 2020
Relationship-building program that analyzes areas of community concern, encourages dialogue, examines leadership styles and promotes network of ethical community leaders.

Learn More

Urban Land Institute of North Florida
Center for Leadership Class of 2019

Hands-on program training on land use and real estate issues through experiential activities and case studies on capital markets, public policy, design and construction.

Learn More

International Downtown Association
Emerging Leaders Fellowship Class of 2018

Immersive program for urban district management professionals teaching essential leadership and place management skills in economic development, the live-work-play experience and public-private partnerships.

Learn More

Boards & Committees

Tampa CRA Community Advisory Committee

  • Member (2025-Present)

Leadership Jacksonville

  • Class Selection Captain (2022-2024)
  • Class Selection Panel (2021)

Urban Land Institute of North Florida

  • Women’s Leadership Initiative (2023-2024)
  • Center for Leadership Planning Committee (2023)
  • Awards Committee (2021)

International Downtown Association

  • Marketing & Communications Forum Facilitator (2022)
  • ELF Selection Committee (2020)
  • Nighttime Economy Council (2018)

Cultural Council
of Greater Jacksonville

Board Member (2022-2024), Strategic Planning Chair, also:

  • Art in Public Places Art Selection Panel (2018-2019)
  • Grant Review Committee (2015)

JASMYN

Coming Out Day Breakfast Fundraising Committee (2021-2024)

Jacksonville Business Journal 

Bizwomen Mentor (2020-2024)

City of Jacksonville

Mayoral Transition Team – Infrastructure: Riverfront Subcommittee Vice Chair (2023)

Florida Theatre

Board Member (2018-2022), Strategic Planning Committee

Rotary Club of Jacksonville

Member (2017-2019), Public Image Chair

  • Paul Harris Fellow

Murray Hill Preservation Assn.

Board Member (2013-2016), Vice President of Communications, also:

  • Centennial Celebration Co-Chair
  • Rebranding Committee Chair 

Jacksonville Humane Society

Pawfessionals Board Member (2009-2012), Communications Chair

Proficiencies

  • Strategic Planning 
  • Brand Strategy & Campaign Development
  • Strategic Communications in Marketing & PR, Internal, Stakeholder and Policy 
  • Design & Data Visualization:
    Adobe Photoshop, Illustrator, InDesign, Inforgram & Canva 
  • CRM & Marketing Automations:
    Mailchimp, Constant Contact, Sprout Social, Salesforce, District360
  • Content Management Systems:
    WordPress, AirTable 
  • Data Collection & Analysis:
    Google Analytics, Placer.ai, Spatial.ai., Infogram
  • Fundraising & Event Planning