With nearly 20 years of experience in marketing, communications, research and event management, I have a proven track record of driving growth and engagement in the realms of economic development, public-private partnerships and placemaking.
As the former Vice President of Marketing & Research for Downtown Vision, Inc. (DVI), I helped shape the narrative of Downtown Jacksonville, published key market data to inform stakeholders, and provided strategic direction for my department, empowering staff and ensuring effective management of timelines and budgets.
I’m passionate about cities, exploring how they evolve and thrive, and bringing that insight to every project I undertake. Having served on several boards and committees, I’m dedicated to community impact and leadership development.
Career Experience
Detect-ION
Chief Marketing Officer
Jan. 2025-Present
Downtown Vision, Inc.
Vice President of Marketing & Research
Oct. 2016-Nov. 2024
Marketing Director
Dec. 2011-Oct. 2016
Marketing & Events Manager
Feb. 2009-Dec. 2011
The Predator Group
Marketing Coordinator
Oct. 2008-Feb. 2009
Burdette Ketchum
(Now High Reason)
Account Coordinator
Feb. 2006-Oct. 2008
Ecisive, Inc.
Project Manager
Jun. 2005-Feb. 2006
Professional Development
Leadership Jacksonville
Class of 2020
Class of 2020
Relationship-building program that analyzes areas of community concern, encourages dialogue, examines leadership styles and promotes network of ethical community leaders.
Urban Land Institute of North Florida
Center for Leadership Class of 2019
Hands-on program training on land use and real estate issues through experiential activities and case studies on capital markets, public policy, design and construction.
International Downtown Association
Emerging Leaders Fellowship Class of 2018
Immersive program for urban district management professionals teaching essential leadership and place management skills in economic development, the live-work-play experience and public-private partnerships.
Boards & Committees
Tampa CRA Community Advisory Committee
- Member (2025-Present)
Leadership Jacksonville
- Class Selection Captain (2022-2024)
- Class Selection Panel (2021)
Urban Land Institute of North Florida
- Women’s Leadership Initiative (2023-2024)
- Center for Leadership Planning Committee (2023)
- Awards Committee (2021)
International Downtown Association
- Marketing & Communications Forum Facilitator (2022)
- ELF Selection Committee (2020)
- Nighttime Economy Council (2018)
Cultural Council
of Greater Jacksonville
Board Member (2022-2024), Strategic Planning Chair, also:
- Art in Public Places Art Selection Panel (2018-2019)
- Grant Review Committee (2015)
JASMYN
Coming Out Day Breakfast Fundraising Committee (2021-2024)
Jacksonville Business Journal
Bizwomen Mentor (2020-2024)
City of Jacksonville
Mayoral Transition Team – Infrastructure: Riverfront Subcommittee Vice Chair (2023)
Florida Theatre
Board Member (2018-2022), Strategic Planning Committee
Rotary Club of Jacksonville
Member (2017-2019), Public Image Chair
- Paul Harris Fellow
Murray Hill Preservation Assn.
Board Member (2013-2016), Vice President of Communications, also:
- Centennial Celebration Co-Chair
- Rebranding Committee Chair
Jacksonville Humane Society
Pawfessionals Board Member (2009-2012), Communications Chair
Proficiencies
- Strategic Planning
- Brand Strategy & Campaign Development
- Strategic Communications in Marketing & PR, Internal, Stakeholder and Policy
- Design & Data Visualization:
Adobe Photoshop, Illustrator, InDesign, Inforgram & Canva - CRM & Marketing Automations:
Mailchimp, Constant Contact, Sprout Social, Salesforce, District360 - Content Management Systems:
WordPress, AirTable - Data Collection & Analysis:
Google Analytics, Placer.ai, Spatial.ai., Infogram - Fundraising & Event Planning
Katherine Hardwick 